Boost Your Exposure With These Essential Marketing Tips

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Marketing is the art of being seen. It helps you develop your brand, reach more people, and, most importantly, helps those people remember you above your competitors. So, when it comes to the time that they are ready to buy what you sell, they will be more likely to seek you out. Here are a few ways that can give your exposure a boost and, hopefully, do the same for your bottom line.

Get to know your market better

Unless you know your market, there is no chance of communicating effectively with them. Who is your average customer? What do they do? What are their business goals, and why do they like using your product or service? You need answers to all of these questions to help you kickstart all of your marketing campaigns from here on in.

Use customer surveys to find out more details, or ring them up a couple of weeks after they have bought from you for an aftercare chat. Use your website analytics data to find out what your customers like about your site and what they don't. It's a continuous process that never stops, so be prepared for ongoing checks.

Embrace your local market 

It doesn't matter whether you have designs on dominating your market around the world; the simple fact is that everyone has to start from somewhere. And the best way to do that is to get involved with anything you can on a local scale. Charity events, community evenings and local business meetups can create countless opportunities for you. Succeeding in business is, after all, just about who you know.

essential marketing tips
Fine tune your SEO

Search engine optimization is one of the most important things to look at if you want people to find you online. The chances are that if you have a website, you know a little about SEO but is that enough? If you set up your online home and did the basics, that’s a good start but it is a constant process that needs tending to, the same as you would a garden.

You could either outsource to an SEO company that you trust or look into hiring a fulltime expert as an employee. You could even learn about it yourself. Whichever method you choose, it is essential to get your SEO up to speed on the latest developments and be ready to change things when further updates occur.

Go social 

Social media won't work for a lot of businesses because they just don't use it in the right way. If your Facebook and Twitter feeds are just outlets for your advertising, most people just won't respond. In fact, many people won't even see your updates! You need to be a little more clever when it comes to social media, and try and keep the ratio of interesting posts much higher than your promotional posts. Take a look at this article to get some inspiration and ideas.

Marketing is a simple concept, but very hard to get right. Head over to our guide to learn the basics. If you don't have the budget to spend millions on a thirty second TV slot once or twice a week, it is going to be hard for you to compete. However, if you can use the techniques outlined above to develop a solid base, then it will put you in good stead for the future.

How To Get Started in Business Online

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As a budding entrepreneur, your head may be full of exciting ideas to launch your business. You may be looking to start small, but how small is too small? Should you throw money at your new business before you have the customer base to support it? We all know it takes money to make money, but these days most entrepreneurs are very cautious about spending too much money on a startup. The need to minimise the risk and push for a return on their investment.

If you are looking to start up, you will need a website. This is regardless of whether you choose to sell exclusively online or if you operate within a retail environment too. It is very important you start by looking at how good Ecommerce websites work. Simply put, visit the websites you shop at the most. Are you happy with the look and design of the page? Is there adequate product information? Is it easy and secure to check out?

These are all considerations for your site that a professional team will need to help you with. You may also want to consider writing a blog on your website. Topics should be relevant to your products or services. You may want to include ‘How To’ instructional videos to demonstrate your products in use. These can be linked to YouTube quite easily. With enough clicks, you may even be able to sell advertising space .

Of course, all these things take time and human resources to implement. You may choose to outsource, but this will add to your start up costs. Instead, try to allocate thirty or forty minutes a day to adding content to your website. Building an online presence is key to increasing your online sales. You may choose to market your business actively online. But there are several ways to increase traffic without paying any money.
start a business

Use FaceBook, Twitter and Instagram frequently to detail any offers and events you have on. All social media is useful, so don’t be afraid to experiment with other providers too. Join other groups that share an interest in your product offering. It does take some time to build up your online store, but once you have it established, you can start to increase visitors and sales. Your conversion from visitor to check out should also improve in time as you become more established.

This can be done through search engine optimisation. Use keywords that are most relevant to your product offering. Preempt customer questions by providing FAQ pages and good product details. Make the checkout process quick and simple and secure. You will need a cash injection to launch your online store, but you don’t need to spend substantial sums.

Do invest in a good website designer, so your pages are slick, stylish, practical and easy to read. You will also need to determine how you will provide customer service. This may be done entirely online, but can you afford to provide a live chat service? Do you have the staff to man a hotline? Usually, a prompt email response is adequate for most customers, so be sure you are available during business hours. Happy trading.

Asus Transformer Book T100HA: Windows 10, USB-C, Huge Battery Life

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Asus was always the brave one among the innovators growing out of Taiwan. I remember back in the day when all CD readers were 32x, they were the first to release a 40x one (and I was the proud owner of one of them). Since then I retained my trust in Asus products, even with many others bashing the brand for its failed attempts to innovate.

And today the manufacturer has released something that once again makes me want to buy Asus: the Transformer Book T100HA, with support for Windows 10, with USB-C and with a battery life of 14 hours.

The Transformer Book T100HA is the follow-up to its predecessor, the T100 - a tablet transforming into a netbook with an 11" screen, Windows 8.1 and up to 11 hours of autonomy. The new version will have a 10.1 inch screen, a weight of just 580g (a bit much for a tablet computer), a screen resolution of 1280x800 pixels, reversible USB-C, and a maximum battery life of 14 hours.

Just imagine how much playing  royal vegas canadian online casino games this means on the go. Asus has not revealed the price of its new transforming tablet / netbook device will be, but judging by its predecessor, it should have a price point under $400.

A thing or two about the hardware hidden under the T100HA's hood: its processing power is assured by an Intel Atom Cherry Trail X5 processor with four processor cores. The device comes loaded with 4GB of RAM, with no word yet about the amount of storage space hidden under its plastic back panel. The device is due to be released sometime in the third quarter, with no exact release date specified just yet.
Asus Transformer Book T100HA

The T100HA is just one of the several new products the Taiwanese manufacturer has presented at this year's Computex in Taipei. Asus has announced the following:

- the ZenWatch 2, its 37 or 41 millimeters wide smartwatch with (probably) a Qualcomm Snapdragon 400 CPU in it, and with a crown on its side.
- the ZenFone Selfie, which is a ZenFone 2 with a large front facing camera fitted with a 13 megapixel sensor
- the ZenPad S 8.0 with a quad-core Intel Atom Z3580 (64bit) under its hood, fitted with a 2K IPS display and with a thickness of just 6.6 millimeters and a USB-C connector
- the ZenCase, which has the potential to boost the battery life of the ZenPad tablets considerably, by about 15 hours, which is in itself quite impressive.

How to Boost Your Company's Online Presence

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In today's world, a strong online presence can be the difference between a good business and a great one. Every company will want to improve its standing in the online arena but a lot of owners simply don't know where to turn.

Whilst the internet can be a complex environment the basic philosophies are simple. Stand out from the crowd and you can't go far wrong.

Here are some basic tips that all companies should use to ensure they don't get lost amongst the crowded arena:

Embrace Social Media

The world of social media has changed our daily lives and millions of use these platforms for personal use on regular basis. As a business, it only makes sense that you should be involved with this increasingly popular form of communication.

Social media is a great way of keeping customers updated with various developments within the company. It also encourages them to interact with the brand and with other customers. Meanwhile, a successful marketing campaign could open up an entirely new audience.


Even if you aren't that clued up with this relatively new concept, hiring a creative advertising company could help your business force its way onto the social media map. Once you've conquered this arena, the limits are literally endless.

SEO Marketing

Social media can allow your brand to extend its presence to a worldwide audience. In most cases though, the local target market is where you need to be king. This is where SEO marketing plays a crucial part.

The days of using book-based directories are dead. Nowadays, people tend to use search engines as their first point of access when it comes to searching local businesses. Ranking highly on Google and other popular sites could be vital to realizing new heights.

Localized ranking will be more important than universal presence in the majority of cases. There are a number of specialist companies that can help you achieve this. If this isn't possible right now then you should at least employ the basic lessons to improve your appearance.

Create An App

businesses understand the importance of a company website. They are a great tool for increasing brand awareness whilst also creating a stream of 24/7 interaction with customers. What few organizations tend to acknowledge, though, is how an App can create an equally positive impact.

The majority of us use mobile phones to access the internet and an App certainly makes thing easier. From a business perspective, a simple App can bring hugely positive results. Ultimately, for minimal cost and effort, it's another great marketing tool that can help your business stand out from the crowd.

Keep It Simple

One mistake that many companies make is thinking everything needs to be over complicated. It doesn't. A fresh, easily used website is far more successful than a messy site packed with information.

When people are searching for products or services, the last thing they need is to become confused. Keep things simple and you should go far.

Top Tips To Market Your Business And Get Results

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Trying to market a business with little experience or money behind you may seem tough. However, many people have managed to get their companies off the ground despite a lack of connections or capital. There are many different channels waiting to be exploited by people whose businesses are in their infancy.

market your business

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Gain Exposure

One of the best ways to gain exposure for your business is to think locally. Many companies look to other businesses to help them, and being part of a thriving community is a good way to get your voice heard. Attending local business events will help you make valuable connections and hit the ground running. If you do have any capital to spare, you could print off marketing materials to leave in libraries or other places where a number of people pass through each day. Alternatively, an established marketing firm like Oliver Wood can help you to market your business effectively.

Enhance your Fortunes

Many companies have prospered after forming links with other local, growing non-competitive businesses. There are many ways that you can collaborate. You could look into bundling promotions or linking to your associates’ sites. The more connections you make, the more exposure you will create. When you do acquire a customer, you could ask them to write up a testimonial and refer you to other people. Once you have got customers on board, you should work hard to keep them. There are many ways to do this. Perhaps you could invest in loyalty cards where appropriate or treat them to special discounts?

Social Media Mix

Making use of social media is essential. Social media offers a free way to drum up exposure and let people know that you exist. By interacting with would-be customers and clients, you can make yourself seem approachable and willing to listen to the thoughts of others. Twitter, Facebook, Pinterest, Instagram and LinkedIn have all helped start-ups to gain exposure. Blogging is also another way to establish yourself as a leading player in your field. The list of topics you can blog about is endless. You can write blogs about special offers, your latest news or post your opinions on a relevant news story. Once people start subscribing to your blog, you can stay at the forefront of their minds.

Efficient Strategies

Most companies end up outsourcing their marketing to another business at some point. However, it's possible that this isn’t currently an option. If not, there are many things you can do yourself to create exposure yourself. Starting local and building up over time is one of the best ways to help your audience grow. You may wish to contact your local newspaper and ask them to cover a newsworthy forthcoming event or story. Email marketing is one of the cheapest and most effective ways to grow your brand and build trust. What’s more, email strategies are usually easy to implement. There are many free services that will help you build an effective e-mail campaign for beginners. Meanwhile, professional marketing services can help you market your business on a budget.

More and more companies of all sizes are discovering cost-effective strategies to market their brand and target their audience.

A Beginner's Guide To Online Marketing

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The world of online marketing is a tricky place. There is a complex web of best practices and intricate details. But, we thought we'd take it back to the basics for a second. Often, marketers implement techniques without looking at the bigger picture. So, this post is all about the big picture. It’s all about making sure your online marketing works together, as one. Let's take a look.

Website - Your website should be the core of your online marketing strategy. It is the sun in your web marketing solar system. All the other aspects should revolve around it. Before you build the website, define the purpose of the site. If it’s sales, make it all about selling. If it’s articles and information, highlight and build for this.

SEO - Search engine optimisation is one of your most important tactics. Yet, it is one of the less understood aspects of web marketing. Personally, we suggest bringing a web marketing agency on board for your SEO needs. Essentially, it’s a range of techniques that improve your presence on Google and other search engines.

Social media - You’re probably already a member of multiple social media accounts. They're great for keeping up with friends and following news. But, they’re also vital for business. Social media helps you grow a community of loyal customers and clients. You can interact with them on a daily basis to become a better company.


Advertising - Using the internet for advertising is incredibly powerful. Contrary to traditional advertising you can reach out to your audience with precision. You can target certain likes, dislikes and demographic information. You can advertise on social media, Google or even through a custom mobile app. One fantastic new technique is "retargeting". Retargeting is the process of serving ads to those who have showed interest in your business in the past.

Design and copy - It"s important to take your time over your design and copy. It is the essence of your online branding. Don’t just think of it in terms of a pretty website. Think about the how it is presenting your brand across all aspects of your web presence. Your design and copy should come to represent you on your website and all other platforms.

Email - Technology moves at hyperspeed, with new inventions arriving every day. However, one thing has stood the test of internet time: email. Email marketing is still the most direct way to connect with your customers and users. Collect their email addresses and send targeted, informative email blasts.

YouTube - Finally, it’s worth mentioning YouTube, because so many marketers forget about this platform. YouTube is the second biggest search engine in the world. It’s also one of the most active social media platforms. Video content is essential in today’s digital world, make sure you are harnessing its power.

We could write an entire ebook on each one of these aspects. Perhaps one day we will. Until then, research them thoroughly and master each of them. However, never forget the bigger picture. Don’t forget how they work together as part of a wider strategy. Good luck!

Amazing Ways A Custom App Could Help Your Business

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All business owners who sell products or services online should consider the possibility of creating a custom smartphone application in 2015. There are many advantages to doing that, some of which we're going to mention in a moment.

However, most company bosses are blissfully unaware of what such a tool could do for their operation. Application development is not expensive, and it could be exactly what your business needs to reach the next level. People spend a lot of time shopping online these days, and so you need to make it as easy as possible for your customers and clients to make purchases.

An app will increase sales

Opening more buying channels for your customers will inevitably mean you achieve higher sales levels. If people have to switch their laptop on, visit your website, and then log into their accounts before spending, there are too many stumbling blocks in their way. By producing a custom smartphone application, the process of buying before much more simply. They just have to select the item or service they require and click "buy". It’s as simple as that.

An app will make you look more successful

Businesses that produce smartphone applications tend to appear more successful. That is because consumers presume the process is expensive. However, you now know that is not the case. You just need to select the right app developers and discuss your requirements.


There are plenty of review websites you could visit if you wanted to find out which are the best companies in the industry. Even so, getting things sorted as quickly as possible is a wise move. You should always aim to beat your competitors, especially when building your brand reputation. So long as your app is reliable and secure, it shouldn't be too difficult.

An app will open you up to a whole new market

Believe it or not, there is a small percentage of people who are still not computer literate. However, a decent portion of them now own a smartphone. So, you can market to that niche is you have a designated application. You will essentially open your business up to a whole new market.

Also, you can allow downloads of your app from many different countries, and that will also go towards increasing sales. There is no getting away from the fact that a custom app could work wonders for your company.

An app can be used for future marketing

Smartphone applications are some of the best tools for future marketing. Presuming hundreds of thousands of people download your app to their phone; you can advertise new products on their as they are launched. That will give you a good platform for communicating with people who have already shown an interest in your brand.

So, what are you waiting for? Invest in a custom smartphone application today, and you could see positive results within only a matter of weeks. When all's said and done, you’ve got very little to use because the cost will go down as expenditure on your next tax bill.